When everything fees like a Root Cause

I am preparing a talk on Jobs-to-be-Done for the Brisbane Business Analysts Meetup in March.  For this particular talk, I am re-telling the Milkshake Story as told by Clayton Christensen to introduce the mental model of a Job to my fellow Business Analysts.

I know what it means to me and how I apply it to work. That is what I plan to share.

As I work on it the same thought keeps popping into my head.  How is this different to a Root Cause Analysis? Essentially how is this any different to asking a lot of why’s to get to the important point.

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