“We rely on simple, efficient thought processes to get the job done—not so much out of laziness (though there is some of that, too), but out of necessity. There is just too much going on, too much to notice, understand, and act on, for us to give every individual and every occurrence our undivided, unbiased attention. So not only are you innately hard to understand, but the people observing you are hoarding their attention.”
From No One Understands You and What to Do About It by Heidi Halvorson
I couldn’t resist this quote when I read it earlier this week. On Tuesday, the 15th, I gave a presentation to a Business Analysts Meetup Group in Brisbane on the core concept of the Jobs to be Done framework, the Job.
The words “get the job done” stood out straight away.
I was primed to see them.
Specifically, the link between getting the job done and being a cognitive miser caught my attention.
Heath 