This is an obscure quote on which to base a post. Yet, it is the second book this year I have read about metaphor and how we use metaphors to think and communicate.

This second quote better captures what I want to say today on metaphors.

I rarely write notes about the highlights I make in a book – I am trying to get better at it – but I did for this one.

This seems like a key feature of facilitating a conversation. The type of thing I would do at work. Searching for the metaphor, or mental model, that a person is using. This is what I may be listening for. Then trying to play that back to them, and find coherence around the table.

When listening to an explanation, try to identify the metaphors they are use. Then consider why they chose that metaphor.

Be aware that often one metaphor cannot completely cover a topic, and we may need to use a second or third.

The Books

Pay Attention to Verbs

The choice of this quote centres on the word “verb”. It is has come up a few times recently in my reading, both on how to write and communicate more effectively, pay attention to the verbs you use, but also in technology trends.

Technology is progressing from things, “nouns”, to services, “verbs”.

But mainly I think about verbs the most when I write for work. When I think about how to clearly communicate with colleagues.

Of all the topics I read on, I have been surprised at how much I enjoy reading about writing. I have read books on grammar, writing generally, and even screenplays.

So as you think about your next email, or the next document you work on, think about the choice of words, and how you construct you sentences.

The Books